Backlinks are considered votes of confidence by search engines. The more of these “votes” you earn, the higher your site will rank.
Backlink tools are powerful piece of software that helps you manage your link profile and identify opportunities for growth. It also provides real-time alerts for new backlinks and lost links, which can help you take immediate action to address problems like disavowing toxic links or reclaiming valuable lost ones.
LinkMiner
LinkMiner is an all-in-one backlink tool that lets you find new and lost links in a matter of minutes. Its intuitive dashboard presents a clear overview of your backlink profile, including the most important metrics. Its unique backlink categories, on-click and advanced filters, and the Link Strength metric help you evaluate the SEO power of every backlink quickly.
Discover valuable keywords that can elevate your content strategy with its integrated keyword research tools. Adapt your SEO strategies to account for the growing prevalence of voice search and optimize your content for mobile users.
Ensure that your website’s schema markup is implemented correctly and meet data privacy regulations with its unique tools for SEO compliance.
BuzzSumo
Whether you’re looking to create the perfect viral post or attract a flood of backlinks, Buzzsumo is a great tool to have in your arsenal. Its nifty features allow you to identify popular topics and track social media trends to improve your content marketing strategy.
Easily find influential authors and bloggers in your industry by entering popular keywords. You can even filter by “Journalists” to see a list of writers who are most likely to link back to you.
Alooba’s written response test assesses candidates’ knowledge of BuzzSumo’s core concepts and functionalities, including content engagement analysis and trend tracking. The autograded results provide clear insights into candidates’ competency with this powerful tool.
SE Ranking
SE Ranking is an all-in-one SEO tool that provides insights and analytics on competitor analysis, keyword research, backlinks, and more. Its accurate data, whitelabel capabilities, and affordable pricing make it a great choice for digital marketers and businesses.
SE ranking also includes a ‘link intersect’ tool that allows you to compare a URL against its competitors. This gives you an exportable list of links that are linking to your competitors but not to you.
Another unique feature of SE ranking is that it allows you to identify toxic links. This is useful because it can help you disavow them from Google’s search results.
Raven Tools
Backlinks are essential for any website and Raven Tools makes it easy to monitor them. Its backlink explorer lets you import links from spreadsheets or auto-import them from Google Analytics and displays their authority (trust flow), type and anchor text. It also flags toxic and no-follow-tagged links so you can avoid them.
Raven Tools provides a full suite of competitive analysis features, including backlink research, keyword research, and rank tracking. Its rank tracker can narrow down search results to a particular postal code or city, which is useful for local businesses.
The tool also includes a content management feature, which allows you to manage and organize your content. You can use it to create and optimize articles, track your metrics and campaigns, and even order bespoke content from Textbroker.
Google Search Console
Google Search Console (GSC) is a free tool for website administrators that allows them to monitor and optimize their site. It also provides tools to identify issues that can affect a site’s visibility in search results.
GSC’s Index Coverage report shows how many of a website’s pages are in the Google search engine’s index and can be a valuable indicator of SEO health. There are also other reports, such as the Errors and Warnings, that can help website owners find errors on their sites.
Another useful tool is the Removals tool, which allows website owners to remove their pages from Google search results temporarily. However, this does not prevent Google from crawling the page or from displaying it in search results, so it is important to understand how the tool works.
Majestic SEO
Majestic SEO provides a suite of tools for tracking, analyzing and building organic backlinks. Its most popular tool is Site Explorer, which provides a detailed view of any website’s backlink profile. Its Flow Metrics, including Trust Flow and Citation Flow, evaluate the quality of links.
Its interface is intuitive and straightforward, making it accessible to users of all skill levels. The tool is also highly customizable, allowing you to sort and filter data in 100+ ways.
Its advanced tools include a Keyword Checker, which helps you identify and analyze keywords for your SEO strategy. Its Historical Index also enables you to see how a keyword has changed over time.
